If you are in the world of B2B marketing, you are likely familiar with the pressure of being asked to achieve more with a limited budget and resources.…

If our Account Manager sends you this article, you’ve probably been introduced to Google Performance Max. If this is your first time hearing about it,…

In the B2B industry, the sales cycle are long. Along with a high-end selling price, B2B sales tend to be more complex - because there will be multiple…

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…