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Category Archive for "lead-generation"

Direct Path To Conversion For B2B Lead Generation

The Path To High-Converting B2B Marketing Campaigns With Landing Pages

August 7, 2024

If you are in the world of B2B marketing, you are likely familiar with the pressure of being asked to achieve more with a limited budget and resources.…

Skyrocket Your Lead Generation Campaigns with Engaging Video Ads

Skyrocket Your Lead Generation Campaigns with Engaging Video Ads

July 17, 2024

How To Boost Student Enrollment Through a Data-driven Lead Generation Campaign

November 30, 2023

Google Performance Max

Google Performance Max – Find Out What It Is And When To Use It

February 13, 2023

If our Account Manager sends you this article, you’ve probably been introduced to Google Performance Max. If this is your first time hearing about it,…

B2B Case Study

Case Study: B2B Client Sees a 76% Boost in Leads through Inbound Marketing

July 14, 2022

In the B2B industry, the sales cycle are long. Along with a high-end selling price, B2B sales tend to be more complex - because there will be multiple…

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

March 25, 2022

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Trends In 2022 & Beyond

February 22, 2022

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

January 10, 2022

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

[8-Step Guide] How To Run PPC Campaigns For Higher Education

[8-Step Guide] How To Run PPC Campaigns For Higher Education

November 22, 2021

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

5 Key Marketing Metrics To Track For Higher Education

5 Key Marketing Metrics To Track For Higher Education

September 22, 2021

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

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