So, you've heard about lead generation.

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives…

Ever had your sales complain to you that your leads were terrible? That your Online Marketing efforts weren't producing 'Quality leads'? Also, you…

The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

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“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt