---
title: clickTRUE  Digital Marketing  Blog | PPC Advertising
description: PPC Advertising | Digital Marketing Experiences on PPC Ads, Growth Marketing, Demand/Lead generation and Inbound Marketing!
---

[![clickTRUE](https://blog.clicktrue.biz/hubfs/clicktrue%20September2018/Images/logo.png)](https://www.clicktrue.biz/)

- About Us 
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- What We Do 
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# clickTRUE Digital Marketing Blog

- [Home](https://www.net2phone.com/)
- clickTRUE Digital Marketing Blog

# Category Archive for "ppc-advertising"

## [![Why Your Landing Page Gets Traffic But No Leads?](https://blog.clicktrue.biz/hs-fs/hubfs/%5B%20Ying%20Ni%20-%20Why%20Your%20Landing%20Page%20Gets%20Traffic%20But%20No%20Leads%5D.png?width=600&name=%5B%20Ying%20Ni%20-%20Why%20Your%20Landing%20Page%20Gets%20Traffic%20But%20No%20Leads%5D.png) Why Your Landing Page Gets Traffic But No Leads?](https://blog.clicktrue.biz/blog/why-your-landing-page-gets-traffic-but-no-leads)

 June 1, 2026

[Ying Ni](https://blog.clicktrue.biz/blog/author/ying-ni)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Inbound Marketing](https://blog.clicktrue.biz/blog/tag/inbound-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Landing Page](https://blog.clicktrue.biz/blog/tag/landing-page), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [B2B Sales & Marketing](https://blog.clicktrue.biz/blog/tag/b2b-sales-marketing), [buyer intend](https://blog.clicktrue.biz/blog/tag/buyer-intend), [CTA](https://blog.clicktrue.biz/blog/tag/cta), [Conversion Rate Optimisation](https://blog.clicktrue.biz/blog/tag/conversion-rate-optimisation), [Campaign Strategy](https://blog.clicktrue.biz/blog/tag/campaign-strategy)

## [![Google Performance Max](https://blog.clicktrue.biz/hs-fs/hubfs/2023_02_Google-Performance-Max.jpg?width=600&name=2023_02_Google-Performance-Max.jpg) Google Performance Max – Find Out What It Is And When To Use It](https://blog.clicktrue.biz/blog/google-performance-max-find-out-what-it-is-and-when-to-use-it)

 February 13, 2023

[Deborah Chris Raj](https://blog.clicktrue.biz/blog/author/deborah-chris-raj)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [Google Performance Max](https://blog.clicktrue.biz/blog/tag/google-performance-max)

If our Account Manager sends you this article, you’ve probably been introduced to Google Performance Max. If this is your first time hearing about it,…

## [![How To Use Facebook Ad Library For Competitor Analysis](https://blog.clicktrue.biz/hs-fs/hubfs/How%20To%20Use%20Facebook%20Ad%20Library%20For%20Competitor%20Analysis.png?width=600&name=How%20To%20Use%20Facebook%20Ad%20Library%20For%20Competitor%20Analysis.png) How To Use Facebook Ad Library For Competitor Analysis](https://blog.clicktrue.biz/blog/facebook-ad-library-competitor-analysis)

 July 27, 2022

[Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang)

[PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising)

## [![7 Digital Marketing Strategies For Higher Education](https://blog.clicktrue.biz/hs-fs/hubfs/7%20Digital%20Marketing%20Strategies%20For%20Higher%20Education.jpg?width=600&name=7%20Digital%20Marketing%20Strategies%20For%20Higher%20Education.jpg) 7 Digital Marketing Strategies For Higher Education](https://blog.clicktrue.biz/blog/higher-education-digital-marketing-strategies)

 March 25, 2022

[Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Social Media Strategy](https://blog.clicktrue.biz/blog/tag/social-media-strategy), [Search Engine Marketing](https://blog.clicktrue.biz/blog/tag/search-engine-marketing), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [CRM](https://blog.clicktrue.biz/blog/tag/crm), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [Search Engine Optimisation](https://blog.clicktrue.biz/blog/tag/search-engine-optimisation)

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

## [![](https://blog.clicktrue.biz/hs-fs/hubfs/7%20Higher%20Education%20Marketing%20Trends%20In%202022%20%26%20Beyond.jpg?width=600&name=7%20Higher%20Education%20Marketing%20Trends%20In%202022%20&%20Beyond.jpg) 7 Higher Education Marketing Trends In 2022 & Beyond](https://blog.clicktrue.biz/blog/higher-education-marketing-trends)

 February 22, 2022

[Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Social Media Engagement](https://blog.clicktrue.biz/blog/tag/social-media-engagement), [Social Media Strategy](https://blog.clicktrue.biz/blog/tag/social-media-strategy), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Marketing](https://blog.clicktrue.biz/blog/tag/marketing), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [CRM](https://blog.clicktrue.biz/blog/tag/crm), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [Video Marketing](https://blog.clicktrue.biz/blog/tag/video-marketing), [HubSpot](https://blog.clicktrue.biz/blog/tag/hubspot)

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

## [![5 Higher Education PPC Hacks To Boost Enrolment](https://blog.clicktrue.biz/hs-fs/hubfs/5%20Higher%20Education%20PPC%20Hacks%20To%20Boost%20Enrolment.png?width=600&name=5%20Higher%20Education%20PPC%20Hacks%20To%20Boost%20Enrolment.png) 5 Higher Education PPC Hacks To Boost Enrolment](https://blog.clicktrue.biz/blog/higher-education-ppc-tips)

 January 10, 2022

[Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising)

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

## [![](https://blog.clicktrue.biz/hs-fs/hubfs/Blog%20Post%20Graphics_7%20Higher%20Education%20Marketing%20Strategies-2.png?width=600&name=Blog%20Post%20Graphics_7%20Higher%20Education%20Marketing%20Strategies-2.png) 7 Higher Education Marketing Strategies to Boost Student Recruitment](https://blog.clicktrue.biz/blog/higher-education-marketing-strategies)

 November 29, 2021

[Madeleine](https://blog.clicktrue.biz/blog/author/madeleine)

[Email Marketing](https://blog.clicktrue.biz/blog/tag/email-marketing), [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Social Media Strategy](https://blog.clicktrue.biz/blog/tag/social-media-strategy), [Search Engine Marketing](https://blog.clicktrue.biz/blog/tag/search-engine-marketing), [Marketing](https://blog.clicktrue.biz/blog/tag/marketing), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [Search Engine Optimisation](https://blog.clicktrue.biz/blog/tag/search-engine-optimisation)

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

## [![\[8-Step Guide\] How To Run PPC Campaigns For Higher Education](https://blog.clicktrue.biz/hs-fs/hubfs/%5B8-Step%20Guide%5D%20How%20To%20Run%20PPC%20Campaigns%20For%20Higher%20Education.png?width=600&name=%5B8-Step%20Guide%5D%20How%20To%20Run%20PPC%20Campaigns%20For%20Higher%20Education.png) \[8-Step Guide\] How To Run PPC Campaigns For Higher Education](https://blog.clicktrue.biz/blog/run-higher-education-ppc-campaigns-steps)

 November 22, 2021

[Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Lead Nurturing](https://blog.clicktrue.biz/blog/tag/lead-nurturing), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising)

In today's digital world where people spend more time online, [PPC marketing](https://page.clicktrue.biz/pay-per-click-ppc-online-advertising-agency) is crucial in putting your school at the forefront of the digital landscape.…

## [![5 Key Marketing Metrics To Track For Higher Education](https://blog.clicktrue.biz/hs-fs/hubfs/5%20Key%20Marketing%20Metrics%20To%20Track%20For%20Higher%20Education.png?width=600&name=5%20Key%20Marketing%20Metrics%20To%20Track%20For%20Higher%20Education.png) 5 Key Marketing Metrics To Track For Higher Education](https://blog.clicktrue.biz/blog/higher-education-key-marketing-metrics)

 September 22, 2021

[Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang)

[Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Conversion Optimisation](https://blog.clicktrue.biz/blog/tag/conversion-optimisation), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [Landing Page](https://blog.clicktrue.biz/blog/tag/landing-page), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising)

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

[1](https://blog.clicktrue.biz/blog/tag/ppc-advertising/page/1)

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  "logo" : "https://www.clicktrue.biz/hubfs/clicktrue%20September2018/Images/f425405e-clicktrue-logo_05b01r05a01q000000.gif",
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