As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

No one would have thought that one day, professors would be dancing for a viral video challenge, students would be sharing their lives willingly with…

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…