If our Account Manager sends you this article, you’ve probably been introduced to Google Performance Max. If this is your first time hearing about it,…

With TikTok catapulting the success of vertical short-form video content, it’s no surprise that Meta’s taking a jab at stealing the throne.

As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.