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Category Archive for "digital-marketing"

Sales: It's your fault. Marketing: No, it's your fault. Inter-department blaming.

Sales-Marketing Misalignment Can Cost 1 TRILLION Loss? [Read the breakdown]
Aaron Francis and Deborah Raj
Digital Marketing, Effects Of Sales & Marketing Misalignment, Sales & Marketing Alignment, Organization Revenue

You’ve read the title right. 

lead generation, lead, marketing, sales, digital marketing, inbound marketing, mql, sql

“Enough of these lies. Leads Gen Doesn’t Work!” (The Facts No One Told You)
Deborah Raj and Diana Lee
Digital Marketing, Inbound Marketing, Leads Generation

You’re tired of hearing the same old stories. You’ve placed your hope in agencies, splurge your marketing budget into Digital Marketing, and…

A client expressing that they have paid Digital Marketing Consultants & the agency to do all the work, but marketers says there is more to it.

“I’ve paid my Digital Marketing Consultant, they’ll do all the work right?” [How To Avoid SEM Pitfalls]
Aaron Francis
Digital Marketing, SEM, Traffic Acquisition, Working Partnership
social media, engagement, reach, lead generation, digital marketing, online marketing

Social Media KPIs You Should Be Tracking
Diana Lee
lead generation, Digital Marketing, Social Media Engagement, Social Media Strategy, Facebook engagement, Instagram engagement, Digitalization

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives…

coronavirus, digital marketing

3 Steps to Invest in Your Future Career through the Gloom of COVID-19
Deborah Chris Raj
Digital Marketing, The Future Of Work, Digitalization, Coronavirus, COVID-19
how to increase engagement on facebook

3 Ways to Build Customer Relationship on Social Media
Deborah Chris Raj
Buyer Persona, Digital Marketing, Buyer Journey, Social Media Engagement, Social Media Strategy, Facebook engagement, Instagram engagement

Contributed by Aaron Francis, Deborah Raj and Diana Lee.

Certification Day - Sofa

Hard To Train Digital Marketing Talent? Why Not Corporate Learning With A Twist?
Nicole Chang
culture, Digital Marketing

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

pexels-photo-1391380

What is Lead Generation? And how to get more leads?
Derek Yap, CPM (Asia)
online marketing, lead generation, marketing leads, Buyer Persona, Digital Marketing, Inbound Marketing

 

Ever had your sales complain to you that your leads were terrible? That your Online Marketing efforts weren't producing 'Quality leads'? Also, you…

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