No one would have thought that one day, professors would be dancing for a viral video challenge, students would be sharing their lives willingly with…

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…

Before implementing HubSpot, TUM Asia relied heavily on a host of tools for its marketing campaigns.This posed several challenges, such as the lack of…

We hear your pain, how many more road blocks until you see a consistent flow of revenue?

So, your business and customer base are expanding! With that, you’ve started to research how you can improve and optimize your customer relationships,…

So, it’s that time of the year for enrolment again.

After many departmental meetings, you’ve confirmed your academic calendars, student discounts,…

You’ve read the title right. 

You’re tired of hearing the same old stories. You’ve placed your hope in agencies, splurge your marketing budget into Digital Marketing, and…

When you engage with an agency to develop your digital marketing strategy or in this case, an SEM Campaign, you’ve essentially engaged in a working…

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives…