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Category Archive for "inbound-marketing"

B2B Case Study

Case Study: B2B Client Sees a 76% Boost in Leads through Inbound Marketing

In the B2B industry, the sales cycle are long. Along with a high-end selling price, B2B sales tend to be more complex - because there will be multiple…

5 Ways to Engage Your Student Community

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

8 Stages of the Modern B2B Buying Process: How to Sell at Each Stage?

8 Stages of the Modern B2B Buying Process: How to Sell at Each Stage?

Organizational buying decisions are complex. Let’s get that right off the bat.

4 Proven Strategies to Closing More B2B Sales

Strategies Build University Social Media Brand

5 Strategies to Build a Great University Brand on Social Media

No one would have thought that one day, professors would be dancing for a viral video challenge, students would be sharing their lives willingly with…

Group of people sitting together at work while discussing something

HubSpot Higher Education Case Study: How TUM Asia Grew Its Website Traffic By 60% In Just 1 Year

Before implementing HubSpot, TUM Asia relied heavily on a host of tools for its marketing campaigns.This posed several challenges, such as the lack of…

lead generation, lead, marketing, sales, digital marketing, inbound marketing, mql, sql

“Enough of these lies. Leads Gen Doesn’t Work!” (The Facts No One Told You)

You’re tired of hearing the same old stories. You’ve placed your hope in agencies, splurge your marketing budget into Digital Marketing, and…


What is Lead Generation? And how to get more leads?

Ever had your sales complain to you that your leads were terrible? That your Online Marketing tactics weren't producing 'Quality leads'? Also, you have…