Standing out in the education industry and attracting prospective students isn’t easy.

However, UniKL, Malaysia's largest Higher Technical and Vocational Education Training (HTVET) University, has successfully increased its student enrolments through a seamless digital marketing campaign with clickTRUE.

Curious about how we did it? Keep reading to discover the strategies we implemented and the impressive results achieved!

The Challenges:

Like many institutions, UniKL faced several challenges in the competitive education sector, including:

• Generating qualified leads

• The absence of a streamlined data management platform

• Missed opportunities to convert leads into enrolments

As a result, UniKL's primary goal was to enhance its lead quality and increase enrolment through more effective digital campaigns.

The Solution:

After understanding UniKL's challenges and goals, we focused on building a customer-centric inbound marketing strategy that included three core elements: a high-converting landing page, targeted data-driven ad campaigns, and real-time reporting to track and optimise performance.

1. Landing Page

We developed a focused, action-oriented landing page tailored to prospective students' needs. Unlike traditional websites, this landing page was streamlined to enhance user engagement and drive conversions.

Key Elements of the Landing Page:

• Unique Selling Points (USPs): We showcased UniKL’s standout qualities, such as its leadership in Higher TVET education, affordability, world-class programmes, and hands-on learning opportunities. These USPs can help quickly capture the attention of students and parents.

• Streamlined user experience: In contrast to traditional websites cluttered with numerous tabs, the landing page provided concise and essential, easy-to-navigate information, ensuring information is just a click away.

• Effective Calls-to-Action (CTAs): Strategically placed CTAs, such as “Enquire Now,” guided users through their decision-making journey. Once clicked, these buttons directed visitors to the inquiry form, simplifying the inquiry process.

• WhatsApp Click-to-Chat: The WhatsApp integration allowed visitors to instantly connect with UniKL’s admissions team, addressing any questions or concerns they had in real-time.

The landing page simplified the user experience, offering quick access to key information such as available courses, scholarships, and intake periods, all of which contributed to higher conversion rates.

2. Targeted Ad Campaigns

We also help UniKL launch targeted ad campaigns on platforms like Facebook, Instagram, and Google Ads. 

Key elements we focused on in the landing page include:

• Audience Segmentation: We created tailored messaging and visuals for three primary audiences—students, parents, and working professionals, ensuring each segment’s specific pain points and aspirations were addressed.

• Focused ad messaging: Our ads highlighted key motivators that resonate with these audiences, such as employability rates, available scholarships, and diverse program offerings.

• Engaging ad formats: To maximise reach and capture attention, we leveraged high-engagement ad formats, such as in-feed posts and Reels, ensuring we attracted users and directed traffic to the landing page.

These targeted campaigns not only helped raise awareness of UniKL’s offerings but also drove significant traffic to the landing page, generating high-quality leads and boosting conversions.

3. Real-Time Marketing Dashboard

We provided UniKL with a consolidated platform through a real-time marketing dashboard that consolidates all lead data. This made it easier for the team to track and manage lead data efficiently.

Key Features of the Marketing Dashboard:

• Ad Performance Insights: The detailed analytics provided clarity on ad performance, offering a comprehensive view of which campaigns were driving the most traffic and conversions.

• Call Tracking: Integrated tools to monitor and record phone interactions and call duration, providing UniKL with valuable insights into lead quality by identifying qualified leads and understanding user intent.

• WhatsApp Click Tracking: Tracking WhatsApp clicks on the landing page highlights the importance of personal connection, enabling manual lead qualification for inquiries made through WhatsApp.

This consolidated platform empowered UniKL to make data-driven decisions and continuously improve its marketing strategies.

With these solutions, UniKL achieved measurable results over the course of the year:

From these leads, we successfully secured 1,584 enrolments, helping UniKL achieve its enrolment goals for a strong academic year ahead! 

Disclaimer: These results are self-reported and may not reflect actual outcomes.

And here’s what UniKL Said!

This success story showcases how our solution—incorporating a streamlined, action-oriented landing page, targeted ad campaigns, and a real-time marketing reporting dashboard—helped our education client to generate high-quality leads, significantly boost conversions, and achieve remarkable enrolment results. 

Wish to achieve results like this for your institution? Contact us to learn more now!