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Nicole Chang

Nicole Chang
As a lead generation specialist and a lover of all things technical, Nicole specialises in PPC campaign optimisation and conversion copywriting. She also enjoys setting up conversion tracking via Google Tag Manager and digging deep into Google Analytics to gain actionable insights.

Recent Posts

10 HubSpot Email Marketing Metrics To Uncover Insights & Optimisation Tips

10 HubSpot Email Marketing Metrics To Uncover Insights & Optimisation Tips

Email marketing, which offers direct 1-1 communication with your potential and existing customers, is highly regarded as the holy grail of business.

7 Higher Education Email Marketing Tips To Boost Open & Clickthrough Rates

7 Higher Education Email Marketing Tips To Boost Open & Clickthrough Rates

According to Campaign Monitor, the education industry has the highest open rate and highest clickthrough rate at 28.5% and 4.4% respectively. Due to the…

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Trends In 2022 & Beyond

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

[8-Step Guide] How To Run PPC Campaigns For Higher Education

[8-Step Guide] How To Run PPC Campaigns For Higher Education

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

5 Key Marketing Metrics To Track For Higher Education

5 Key Marketing Metrics To Track For Higher Education

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

7 Higher Education Email Marketing Strategies For Student Recruitment

7 Higher Education Email Marketing Strategies For Student Recruitment

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…

Certification Day - Sofa

Hard To Train Digital Marketing Talent? Why Not Corporate Learning With A Twist?

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

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