--- title: clickTRUE Digital Marketing Blog | Nicole Chang description: As a lead generation specialist and a lover of all things technical, Nicole specialises in PPC campaign optimisation and conversion copywriting. She also enjoys setting up conversion tracking via Google Tag Manager and digging deep into Google Analytics to gain actionable insights. --- [![clickTRUE](https://blog.clicktrue.biz/hubfs/clicktrue%20September2018/Images/logo.png)](https://www.clicktrue.biz/) - About Us - [Company](https://www.clicktrue.biz/company) - [Mission & Values](https://www.clicktrue.biz/clicktrue-values-mission) - [Management Team](https://www.clicktrue.biz/company/management-team) - [Careers](https://www.clicktrue.biz/company/careers) - [Press Kit](https://www.clicktrue.biz/company/press-kit) - [We’re Hiring!](https://glints.com/sg/companies/clicktrue-pte-ltd/6dec3c7e-2165-424d-ae4d-e435fc39d85d) - [Singapore](https://glints.com/sg/companies/clicktrue-pte-ltd/6dec3c7e-2165-424d-ae4d-e435fc39d85d) - [Malaysia](https://hiring.clicktrue.biz) - What We Do - [B2B Marketing](https://page.clicktrue.biz/b2b-marketing) - [Inbound Marketing](https://page.clicktrue.biz/inbound-marketing-hubspot-agency) - [Lead Generation](https://www.clicktrue.biz/lead-generation) - [Onboard HubSpot CRM](https://page.clicktrue.biz/hubspot-crm-onboarding) - [Pay Per Click Ads](https://page.clicktrue.biz/pay-per-click-ppc-online-advertising-agency) - [SEO for B2B & Higher Ed](https://page.clicktrue.biz/seo-service-for-b2b-higher-edu) - [Strategy Workshop](https://page.clicktrue.biz/inbound-marketing-digital-strategy-workshop) - [Video Marketing](https://page.clicktrue.biz/video-marketing-service) - [Notion Consulting](https://www.clicktrue.biz/notion-consulting-partner) - Knowledge Base - [Blog](https://blog.clicktrue.biz/blog) - [Guides](https://page.clicktrue.biz/guides) - [Pricing](https://page.clicktrue.biz/pricing-service-plans) - Get In Touch - [30min Consult](https://page.clicktrue.biz/contact-us) - [Our Offices](https://www.clicktrue.biz/contact-us/clicktrue-office) Just type and press 'enter' ✕ # clickTRUE Digital Marketing Blog - [Home](https://www.net2phone.com/) - clickTRUE Digital Marketing Blog ## Nicole Chang ![Nicole Chang](https://app.hubspot.com/settings/avatar/ccda5513248dc3b08e2f88a35d0e6683) As a lead generation specialist and a lover of all things technical, Nicole specialises in PPC campaign optimisation and conversion copywriting. She also enjoys setting up conversion tracking via Google Tag Manager and digging deep into Google Analytics to gain actionable insights. ### Recent Posts ## [![5 Ways To Generate Content Ideas With Google Trends](https://blog.clicktrue.biz/hs-fs/hubfs/5%20Ways%20To%20Generate%20Content%20Ideas%20With%20Google%20Trends.png?width=600&name=5%20Ways%20To%20Generate%20Content%20Ideas%20With%20Google%20Trends.png) 5 Ways To Generate Content Ideas With Google Trends](https://blog.clicktrue.biz/blog/google-trends-generate-content-ideas) September 28, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Social Media Engagement](https://blog.clicktrue.biz/blog/tag/social-media-engagement), [Social Media Strategy](https://blog.clicktrue.biz/blog/tag/social-media-strategy) ## [![How To Use Facebook Ad Library For Competitor Analysis](https://blog.clicktrue.biz/hs-fs/hubfs/How%20To%20Use%20Facebook%20Ad%20Library%20For%20Competitor%20Analysis.png?width=600&name=How%20To%20Use%20Facebook%20Ad%20Library%20For%20Competitor%20Analysis.png) How To Use Facebook Ad Library For Competitor Analysis](https://blog.clicktrue.biz/blog/facebook-ad-library-competitor-analysis) July 27, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising) ## [![10 HubSpot Email Marketing Metrics To Uncover Insights & Optimisation Tips](https://blog.clicktrue.biz/hs-fs/hubfs/10%20HubSpot%20Email%20Marketing%20Metrics%20To%20Uncover%20Insights%20%26%20Optimisation%20Tips.png?width=600&name=10%20HubSpot%20Email%20Marketing%20Metrics%20To%20Uncover%20Insights%20&%20Optimisation%20Tips.png) 10 HubSpot Email Marketing Metrics To Uncover Insights & Optimisation Tips](https://blog.clicktrue.biz/blog/hubspot-email-marketing-metrics-tips) June 29, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Email Marketing](https://blog.clicktrue.biz/blog/tag/email-marketing), [HubSpot](https://blog.clicktrue.biz/blog/tag/hubspot) Email marketing, which offers direct 1-1 communication with your potential and existing customers, is highly regarded as the holy grail of business. ## [![7 Higher Education Email Marketing Tips To Boost Open & Clickthrough Rates](https://blog.clicktrue.biz/hs-fs/hubfs/7%20Higher%20Education%20Email%20Marketing%20Tips%20To%20Boost%20Open%20%26%20Clickthrough%20Rates.png?width=600&name=7%20Higher%20Education%20Email%20Marketing%20Tips%20To%20Boost%20Open%20&%20Clickthrough%20Rates.png) 7 Higher Education Email Marketing Tips To Boost Open & Clickthrough Rates](https://blog.clicktrue.biz/blog/higher-education-email-marketing-tips) May 30, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Email Marketing](https://blog.clicktrue.biz/blog/tag/email-marketing), [HubSpot](https://blog.clicktrue.biz/blog/tag/hubspot) According to [Campaign Monitor](https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/), the education industry has the highest open rate and highest clickthrough rate at 28.5% and 4.4% respectively. Due to the… ## [![7 Digital Marketing Strategies For Higher Education](https://blog.clicktrue.biz/hs-fs/hubfs/7%20Digital%20Marketing%20Strategies%20For%20Higher%20Education.jpg?width=600&name=7%20Digital%20Marketing%20Strategies%20For%20Higher%20Education.jpg) 7 Digital Marketing Strategies For Higher Education](https://blog.clicktrue.biz/blog/higher-education-digital-marketing-strategies) March 25, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Social Media Strategy](https://blog.clicktrue.biz/blog/tag/social-media-strategy), [Search Engine Marketing](https://blog.clicktrue.biz/blog/tag/search-engine-marketing), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [CRM](https://blog.clicktrue.biz/blog/tag/crm), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [Search Engine Optimisation](https://blog.clicktrue.biz/blog/tag/search-engine-optimisation) Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled… ## [![](https://blog.clicktrue.biz/hs-fs/hubfs/7%20Higher%20Education%20Marketing%20Trends%20In%202022%20%26%20Beyond.jpg?width=600&name=7%20Higher%20Education%20Marketing%20Trends%20In%202022%20&%20Beyond.jpg) 7 Higher Education Marketing Trends In 2022 & Beyond](https://blog.clicktrue.biz/blog/higher-education-marketing-trends) February 22, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Social Media Engagement](https://blog.clicktrue.biz/blog/tag/social-media-engagement), [Social Media Strategy](https://blog.clicktrue.biz/blog/tag/social-media-strategy), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Marketing](https://blog.clicktrue.biz/blog/tag/marketing), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [CRM](https://blog.clicktrue.biz/blog/tag/crm), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising), [Video Marketing](https://blog.clicktrue.biz/blog/tag/video-marketing), [HubSpot](https://blog.clicktrue.biz/blog/tag/hubspot) The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing… ## [![5 Higher Education PPC Hacks To Boost Enrolment](https://blog.clicktrue.biz/hs-fs/hubfs/5%20Higher%20Education%20PPC%20Hacks%20To%20Boost%20Enrolment.png?width=600&name=5%20Higher%20Education%20PPC%20Hacks%20To%20Boost%20Enrolment.png) 5 Higher Education PPC Hacks To Boost Enrolment](https://blog.clicktrue.biz/blog/higher-education-ppc-tips) January 10, 2022 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising) As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential… ## [![\[8-Step Guide\] How To Run PPC Campaigns For Higher Education](https://blog.clicktrue.biz/hs-fs/hubfs/%5B8-Step%20Guide%5D%20How%20To%20Run%20PPC%20Campaigns%20For%20Higher%20Education.png?width=600&name=%5B8-Step%20Guide%5D%20How%20To%20Run%20PPC%20Campaigns%20For%20Higher%20Education.png) \[8-Step Guide\] How To Run PPC Campaigns For Higher Education](https://blog.clicktrue.biz/blog/run-higher-education-ppc-campaigns-steps) November 22, 2021 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Traffic Acquisition](https://blog.clicktrue.biz/blog/tag/traffic-acquisition), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Lead Nurturing](https://blog.clicktrue.biz/blog/tag/lead-nurturing), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising) In today's digital world where people spend more time online, [PPC marketing](https://page.clicktrue.biz/pay-per-click-ppc-online-advertising-agency) is crucial in putting your school at the forefront of the digital landscape.… ## [![5 Key Marketing Metrics To Track For Higher Education](https://blog.clicktrue.biz/hs-fs/hubfs/5%20Key%20Marketing%20Metrics%20To%20Track%20For%20Higher%20Education.png?width=600&name=5%20Key%20Marketing%20Metrics%20To%20Track%20For%20Higher%20Education.png) 5 Key Marketing Metrics To Track For Higher Education](https://blog.clicktrue.biz/blog/higher-education-key-marketing-metrics) September 22, 2021 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Conversion Optimisation](https://blog.clicktrue.biz/blog/tag/conversion-optimisation), [Digitalisation of Education](https://blog.clicktrue.biz/blog/tag/digitalisation-of-education), [Landing Page](https://blog.clicktrue.biz/blog/tag/landing-page), [PPC Advertising](https://blog.clicktrue.biz/blog/tag/ppc-advertising) As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective… ## [![7 Higher Education Email Marketing Strategies For Student Recruitment](https://blog.clicktrue.biz/hs-fs/hubfs/7%20Higher%20Education%20Email%20Marketing%20Strategies%20For%20Student%20Recruitment.png?width=600&name=7%20Higher%20Education%20Email%20Marketing%20Strategies%20For%20Student%20Recruitment.png) 7 Higher Education Email Marketing Strategies For Student Recruitment](https://blog.clicktrue.biz/blog/higher-education-email-marketing-strategies) August 31, 2021 [Nicole Chang](https://blog.clicktrue.biz/blog/author/nicole-chang) [Email Marketing](https://blog.clicktrue.biz/blog/tag/email-marketing), [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation), [Marketing](https://blog.clicktrue.biz/blog/tag/marketing) Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education… [1](https://blog.clicktrue.biz/blog/author/nicole-chang/page/1) [2](https://blog.clicktrue.biz/blog/author/nicole-chang/page/2) [❯](https://blog.clicktrue.biz/blog/author/nicole-chang/page/2) ![MarketingTacticsEbook](https://blog.clicktrue.biz/hubfs/clicktrue%20September2018/Images/MarketingTacticsEbook.png) ### Subscribe Now! ### Popular Posts - [Beyond the Badge: What Our Notion Certification Actually Means for Clients](https://blog.clicktrue.biz/blog/beyond-the-badge-what-our-notion-certification-actually-means-for-clients) - [Lessons in Hiring: Why Attitude Matters More Than Skills](https://blog.clicktrue.biz/blog/lessons-in-hiring-why-attitude-matters-more-than-skills) - [clickTRUE is Now a Meta Certified Company!](https://blog.clicktrue.biz/blog/clicktrue-is-now-a-meta-certified-company) - [Boosting Student Enrolment with Digital Marketing: Success Story of UniKL](https://blog.clicktrue.biz/blog/boosting-student-enrolment-with-digital-marketing-success-story-of-unikl) - 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