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Nicole Chang

Nicole Chang
As a lead generation specialist and a lover of all things technical, Nicole specialises in PPC campaign optimisation and conversion copywriting. She also enjoys setting up conversion tracking via Google Tag Manager and digging deep into Google Analytics to gain actionable insights.

Recent Posts

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

[8-Step Guide] How To Run PPC Campaigns For Higher Education

[8-Step Guide] How To Run PPC Campaigns For Higher Education

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape

5 Key Marketing Metrics To Track For Higher Education

5 Key Marketing Metrics To Track For Higher Education

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

7 Higher Education Email Marketing Strategies For Student Recruitment

7 Higher Education Email Marketing Strategies For Student Recruitment

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…

Certification Day - Sofa

Hard To Train Digital Marketing Talent? Why Not Corporate Learning With A Twist?

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

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