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How To Use Facebook Ad Library For Competitor Analysis

How To Use Facebook Ad Library For Competitor Analysis

B2B Case Study

Case Study: B2B Client Sees a 76% Boost in Leads through Inbound Marketing

In the B2B industry, the sales cycle are long. Along with a high-end selling price, B2B sales tend to be more complex -  because there will be multiple…

10 HubSpot Email Marketing Metrics To Uncover Insights & Optimisation Tips

10 HubSpot Email Marketing Metrics To Uncover Insights & Optimisation Tips

Email marketing, which offers direct 1-1 communication with your potential and existing customers, is highly regarded as the holy grail of business.

7 Higher Education Email Marketing Tips To Boost Open & Clickthrough Rates

7 Higher Education Email Marketing Tips To Boost Open & Clickthrough Rates

According to Campaign Monitor, the education industry has the highest open rate and highest clickthrough rate at 28.5% and 4.4% respectively. Due to the…

5 Proven Higher Education Content Marketing Tips to Boost Student Enrolment

5 Proven Higher Education Content Marketing Tips to Boost Student Enrolment

As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Trends In 2022 & Beyond

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

5 Ways to Engage Your Student Community

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

7 Higher Education Marketing Strategies to Boost Student Recruitment

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

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