When MEHKO, a one-stop printing service, struggled with low brand recognition despite their unique offerings like large-format printing and no minimum order quantity (MOQ), they turned to clickTRUE for help. 

Together, we developed a digital marketing strategy centred on video marketing, and along the way, we debunked some common myths. 

Continue reading for insights and the remarkable results we achieved!

Myth 1: Longer Videos Are Better Because They Allow for More Information

The Myth: Many think longer videos are the best choice because they can include more information.

The Reality: Long and short videos have their place; it depends on the purpose of the video and the message you want to convey. Long videos are great for in-depth storytelling or detailed explanations, allowing you to explore topics thoroughly. 

On the other hand, short videos are perfect for quick, engaging content, capturing attention quickly and delivering your message efficiently. Plus, certain ad placements, like skippable ads on YouTube and in-stream ads on Facebook, require videos to be short due to format constraints. 

MEHKO’s Execution: 

We created both a corporate video and a short video ad to showcase the company's branding and services effectively.

The corporate video, under three minutes, provides a comprehensive narrative that highlights the company’s services, mission, and unique selling points, fostering a deeper emotional connection with the audience.

The short video ad, lasting only 20 seconds, quickly captures attention and emphasises the unique selling points and product applications. It drives immediate traffic to their landing page, making it ideal for placements on platforms like YouTube and Facebook ads.

Myth 2: Videos Can Only Be Used Once

The Myth: Some people believe that once a video is posted, it can’t be used again.

The Reality: Videos can be reused and repurposed in various ways, maximising their impact over time. 

Videos can be tailored for different audiences with targeted messaging, embedded in blog posts for SEO benefits, posted as snippets on social media and included in email marketing campaigns to enhance engagement. 

This versatility allows a single video to provide significant value by fulfilling multiple purposes over time, greatly extending its lifespan.

MEHKO’s Execution: 

The corporate video was used on the landing page and uploaded on MEHKO’s YouTube channel, while the shorter ads were shared across Facebook and YouTube ads. 

Using the corporate video on the landing page helped MEHKO create a strong first impression, giving visitors a concise overview of their services and unique selling points. 

Uploading the video on MEHKO’s YouTube channel expanded its reach, allowing for organic discovery and sharing, thus enhancing brand visibility. 

Meanwhile, utilising the short video as ads across Facebook and YouTube targeted specific demographics effectively, capturing attention quickly and driving immediate traffic to the landing page, ultimately increasing enquiries and potential customer engagement.

Myth 3: Videos Are Only Successful If They Go Viral

The Myth: There’s a belief that a video has to go viral to be considered successful.

The Reality: Sure, going viral is exciting, but success can look different for every campaign, depending on the campaign's goal, whether increasing leads, boosting engagement, or building brand loyalty.

MEHKO’s Execution: 

Instead of chasing viral fame, we suggested that our client focus on targeted campaigns that showcased their diverse printing capabilities. 

They created video content that spoke directly to their audience’s needs, leading to increased enquiries and customer loyalty. Even though the video views were not high, Mehko still generated valuable leads.

Sometimes, it’s about quality over quantity!

Myth 4: Making a Video Will Fix Everything

The Myth: Some believe that simply creating a video will magically resolve all their marketing challenges.

The Reality: Videos can enhance your strategy, but they’re not a magic wand. To be effective, they must be paired with the right marketing approach, including clear goals, targeted messaging, and a solid distribution plan.

MEHKO’s Execution: 

MEHKO’s campaign included producing high-quality videos, running targeted ads, and crafting a user-friendly landing page for enquiries. 

By continuously monitoring video performance, they could tweak their approach for maximum effectiveness. The adjustments could include refining audience segments to reach the most relevant viewers and experimenting with different headlines, thumbnails, or captions to see what attracts more viewers.

This meant they weren’t just experimenting blindly; they were strategically targeting their efforts for optimal results!

With these perspectives in mind, this is what MEHKO achieved in a span of 2 months from the Video Ads!

And MEHKO said 😃:

Interested in learning how video marketing can work for your business?