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Category Archive for "lead-generation"

How To Boost Student Enrollment Through a Data-driven Lead Generation Campaign

Google Performance Max

Google Performance Max – Find Out What It Is And When To Use It

If our Account Manager sends you this article, you’ve probably been introduced to Google Performance Max. If this is your first time hearing about it,…

B2B Case Study

Case Study: B2B Client Sees a 76% Boost in Leads through Inbound Marketing

In the B2B industry, the sales cycle are long. Along with a high-end selling price, B2B sales tend to be more complex - because there will be multiple…

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Trends In 2022 & Beyond

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

[8-Step Guide] How To Run PPC Campaigns For Higher Education

[8-Step Guide] How To Run PPC Campaigns For Higher Education

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

5 Key Marketing Metrics To Track For Higher Education

5 Key Marketing Metrics To Track For Higher Education

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

7 Higher Education Email Marketing Strategies For Student Recruitment

7 Higher Education Email Marketing Strategies For Student Recruitment

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…

Group of people sitting together at work while discussing something

HubSpot Higher Education Case Study: How TUM Asia Grew Its Website Traffic By 60% In Just 1 Year

Before implementing HubSpot, TUM Asia relied heavily on a host of tools for its marketing campaigns.This posed several challenges, such as the lack of…

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