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Category Archive for "search-engine-marketing"

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Strategies to Boost Student Recruitment

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

A client expressing that they have paid Digital Marketing Consultants & the agency to do all the work, but marketers says there is more to it.

“I’ve paid my Digital Marketing Consultant, they’ll do all the work right?” [How To Avoid SEM Pitfalls]

When you engage with an agency to develop your digital marketing strategy or in this case, an SEM Campaign, you’ve essentially engaged in a working…