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Category Archive for "digitalisation-of-education"

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Trends In 2022 & Beyond

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

[8-Step Guide] How To Run PPC Campaigns For Higher Education

[8-Step Guide] How To Run PPC Campaigns For Higher Education

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

5 Key Marketing Metrics To Track For Higher Education

5 Key Marketing Metrics To Track For Higher Education

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

Best Education Landing Page Practices That Drive Conversion

So, it’s that time of the year for enrolment again.

After many departmental meetings, you’ve confirmed your academic calendars, student discounts,…

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