As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

When you engage with an agency to develop your digital marketing strategy or in this case, an SEM Campaign, you’ve essentially engaged in a working…