As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

No one would have thought that one day, professors would be dancing for a viral video challenge, students would be sharing their lives willingly with…

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…