With TikTok catapulting the success of vertical short-form video content, it’s no surprise that Meta’s taking a jab at stealing the throne.

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

No one would have thought that one day, professors would be dancing for a viral video challenge, students would be sharing their lives willingly with…

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives them…

Contributed by Aaron Francis, Deborah Raj and Diana Lee.