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Category Archive for "search-engine-optimisation"

5 Proven Higher Education Content Marketing Tips to Boost Student Enrolment

Adrian Oh

Copywriting, Digital Marketing, Social Media Engagement, Traffic Acquisition, Marketing, Video Marketing, Search Engine Optimisation

As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

7 Digital Marketing Strategies For Higher Education

Nicole Chang

Digital Marketing, Social Media Strategy, Search Engine Marketing, Traffic Acquisition, Lead Generation, Digitalisation of Education, CRM, PPC Advertising, Search Engine Optimisation

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Strategies to Boost Student Recruitment

Madeleine

Email Marketing, Digital Marketing, Social Media Strategy, Search Engine Marketing, Marketing, PPC Advertising, Search Engine Optimisation

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.