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Sales: It's your fault. Marketing: No, it's your fault. Inter-department blaming.

Sales-Marketing Misalignment Can Cost 1 TRILLION Loss? [Read the breakdown]

July 24, 2020

You’ve read the title right

lead generation, lead, marketing, sales, digital marketing, inbound marketing, mql, sql

“Enough of these lies. Leads Gen Doesn’t Work!” (The Facts No One Told You)

June 10, 2020

You’re tired of hearing the same old stories. You’ve placed your hope in agencies, splurge your marketing budget into Digital Marketing, and…

A client expressing that they have paid Digital Marketing Consultants & the agency to do all the work, but marketers says there is more to it.

“I’ve paid my Digital Marketing Consultant, they’ll do all the work right?” [How To Avoid SEM Pitfalls]

April 27, 2020

When you engage with an agency to develop your digital marketing strategy or in this case, an SEM Campaign, you’ve essentially engaged in a working…

social media, engagement, reach, lead generation, digital marketing, online marketing

Social Media KPIs You Should Be Tracking

April 14, 2020

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives them…

coronavirus, digital marketing

3 Steps to Invest in Your Future Career through the Gloom of COVID-19

March 19, 2020

What a way to kickstart 2020 eh?

how to increase engagement on facebook

3 Ways to Build Customer Relationship on Social Media

March 17, 2020

Contributed by Aaron Francis, Deborah Raj and Diana Lee.

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4 Things You Need To Know About Gen Z at Work

December 6, 2019

Gen Zs are sending in job applications. Are you ready for them?

Certification Day - Sofa

Hard To Train Digital Marketing Talent? Why Not Corporate Learning With A Twist?

September 11, 2019

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

pexels-photo-1391380

What is Lead Generation? And how to get more leads?

June 11, 2019

Ever had your sales complain to you that your leads were terrible? That your Online Marketing tactics weren't producing 'Quality leads'? Also, you have…

ct-blog-whattosay-featured

What to say when you get asked what you do at clickTRUE

June 3, 2019

Hear it directly from the CEO. I talk about What is clickTRUE and Why we do What we do.

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