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Lighting up the lives of seniors at Bright Hill Evergreen Home

Sometimes, we get so caught up in our day-to-day tasks that we completely tune out the people who need our help. In our daily quest to meet deadlines and…

Talk About The Hole, Not the Drill

Write Better Marketing Copy: Talk About The Hole, Not the Drill

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt


6 Steps To A Successful Inbound Marketing & Sales after Buyer Persona Building

Let’s say you’ve completed your buyer personas and you’re all revving to get your inbound marketing campaign started. Does this mean the buyer persona…


Inbound Marketing Hack: Harnessing Negative Feedback to Build Negative Buyer Personas

When you speak to your customers and ask them for feedback on your product, service, website or brand, do they always give you positive feedback? Not…


Inbound Marketing Fails: 5 Buyer Persona Pitfalls Your Sales & Marketing Teams May Fall Into

As you develop your inbound marketing campaigns, you will first need to figure out who your customers are, who do you plan on targeting and the end-goals…

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