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A client expressing that they have paid Digital Marketing Consultants & the agency to do all the work, but marketers says there is more to it.

“I’ve paid my Digital Marketing Consultant, they’ll do all the work right?” [How To Avoid SEM Pitfalls]

April 27, 2020

When you engage with an agency to develop your digital marketing strategy or in this case, an SEM Campaign, you’ve essentially engaged in a working…

social media, engagement, reach, lead generation, digital marketing, online marketing

Social Media KPIs You Should Be Tracking

April 14, 2020

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives them…

coronavirus, digital marketing

3 Steps to Invest in Your Future Career through the Gloom of COVID-19

March 19, 2020

What a way to kickstart 2020 eh?

how to increase engagement on facebook

3 Ways to Build Customer Relationship on Social Media

March 17, 2020

Contributed by Aaron Francis, Deborah Raj and Diana Lee.

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4 Things You Need To Know About Gen Z at Work

December 6, 2019

Gen Zs are sending in job applications. Are you ready for them?

Certification Day - Sofa

Hard To Train Digital Marketing Talent? Why Not Corporate Learning With A Twist?

September 11, 2019

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

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What is Lead Generation? And how to get more leads?

June 11, 2019

Ever had your sales complain to you that your leads were terrible? That your Online Marketing tactics weren't producing 'Quality leads'? Also, you have…

ct-blog-whattosay-featured

What to say when you get asked what you do at clickTRUE

June 3, 2019

Hear it directly from the CEO. I talk about What is clickTRUE and Why we do What we do.

The Costly Conflict in What is a Lead

The Marketing & Sales Leads Conflict on "What is a Lead?"

March 13, 2019

The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

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Lighting up the lives of seniors at Bright Hill Evergreen Home

March 7, 2019

Sometimes, we get so caught up in our day-to-day tasks that we completely tune out the people who need our help. In our daily quest to meet deadlines and…

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