clickTRUE Digital Marketing Blog

The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

Sometimes, we get so caught up in our day-to-day tasks that we completely tune out the people who need our help. In our daily quest to meet deadlines and…

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt

Let’s say you’ve completed your buyer personas and you’re all revving to get your inbound marketing campaign started. Does this mean the buyer persona…

When you speak to your customers and ask them for feedback on your product, service, website or brand, do they always give you positive feedback? Not…

As you develop your inbound marketing campaigns, you will first need to figure out who your customers are, who do you plan on targeting and the end-goals…