clickTRUE Digital Marketing Blog

Contributed by Aaron Francis, Deborah Raj and Diana Lee.

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

Ever had your sales complain to you that your leads were terrible? That your Online Marketing efforts weren't producing 'Quality leads'? Also, you…

Hear it directly from the CEO. I talk about What is clickTRUE and Why we do What we do.

The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

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Sometimes, we get so caught up in our day-to-day tasks that we completely tune out the people who need our help. In our daily quest to meet deadlines…

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt

Let’s say you’ve completed your buyer personas and you’re all revving to get your inbound marketing campaign started. Does this mean the buyer persona…