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Category Archive for "lead-generation"

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What is Lead Generation? And how to get more leads?

 

Ever had your sales complain to you that your leads were terrible? That your Online Marketing efforts weren't producing 'Quality leads'? Also, you…

The Costly Conflict in What is a Lead

The Marketing & Sales Leads Conflict on "What is a Lead?"

The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

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Talk About The Hole, Not the Drill

Write Better Marketing Copy: Talk About The Hole, Not the Drill

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt

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