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Category Archive for "digital-marketing"

social media, engagement, reach, lead generation, digital marketing, online marketing

Social Media KPIs You Should Be Tracking

Social media gives you the valuable opportunity to gain new insights into your customers. You are able to see what your customers like or what drives…

coronavirus, digital marketing

3 Steps to Invest in Your Future Career through the Gloom of COVID-19

What a way to kickstart 2020 eh?

how to increase engagement on facebook

3 Ways to Build Customer Relationship on Social Media

Contributed by Aaron Francis, Deborah Raj and Diana Lee.

Certification Day - Sofa

Hard To Train Digital Marketing Talent? Why Not Corporate Learning With A Twist?

Do you know that more than 2 in 5 employees in Singapore have left a company because they felt that it did not provide enough learning and development…

pexels-photo-1391380

What is Lead Generation? And how to get more leads?

Ever had your sales complain to you that your leads were terrible? That your Online Marketing tactics weren't producing 'Quality leads'? Also, you…

The Costly Conflict in What is a Lead

The Marketing & Sales Leads Conflict on "What is a Lead?"

The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

Talk About The Hole, Not the Drill

Write Better Marketing Copy: Talk About The Hole, Not the Drill

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt

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