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Category Archive for "digital-marketing"

5 Ways to Engage Your Student Community

December 21, 2021

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

7 Higher Education Marketing Strategies to Boost Student Recruitment

November 29, 2021

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

[8-Step Guide] How To Run PPC Campaigns For Higher Education

[8-Step Guide] How To Run PPC Campaigns For Higher Education

November 22, 2021

In today's digital world where people spend more time online, PPC marketing is crucial in putting your school at the forefront of the digital landscape.…

5 Key Marketing Metrics To Track For Higher Education

5 Key Marketing Metrics To Track For Higher Education

September 22, 2021

As universities, private institutions and international schools jump on the marketing bandwagon and compete in the digital space to attract prospective…

Strategies Build University Social Media Brand

5 Strategies to Build a Great University Brand on Social Media

September 14, 2021

No one would have thought that one day, professors would be dancing for a viral video challenge, students would be sharing their lives willingly with…

7 Higher Education Email Marketing Strategies For Student Recruitment

7 Higher Education Email Marketing Strategies For Student Recruitment

August 31, 2021

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…

Group of people sitting together at work while discussing something

HubSpot Higher Education Case Study: How TUM Asia Grew Its Website Traffic By 60% In Just 1 Year

August 20, 2021

Before implementing HubSpot, TUM Asia relied heavily on a host of tools for its marketing campaigns.This posed several challenges, such as the lack of…

blind spots, landing page blind spots, what am i missing.

3 Common Landing Page Blind Spots (That Hinder Success)

January 5, 2021

We hear your pain, how many more road blocks until you see a consistent flow of revenue?

CRM, success, digitalization, government grant

5 Reasons Your Excel Sheet Isn’t Effective (Sign up for FREE CRM)

November 17, 2020

So, your business and customer base are expanding! With that, you’ve started to research how you can improve and optimize your customer relationships, and…

Best Education Landing Page Practices That Drive Conversion

October 22, 2020

So, it’s that time of the year for enrolment again.

After many departmental meetings, you’ve confirmed your academic calendars, student discounts,…

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