Email marketing, which offers direct 1-1 communication with your potential and existing customers, is highly regarded as the holy grail of business.

According to Campaign Monitor, the education industry has the highest open rate and highest clickthrough rate at 28.5% and 4.4% respectively. Due to the…

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

Singapore's average email marketing open rate is 12.97% while the click-to-open rate is 14.68%. But do you know that the open rate for the education…