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Adrian Tan

Adrian Tan
Adrian Tan is part of the founding team of clickTRUE - way back in 2006. Heading the Campaign Operations team, he is involved in anything and everything that has the term "digital" appended to it. More specifically, he specialises in PPC Paid Ads management and Content Marketing. In his spare time, he likes to think about the meaning of life.

Recent Posts


6 Steps To A Successful Inbound Marketing & Sales after Buyer Persona Building

Let’s say you’ve completed your buyer personas and you’re all revving to get your inbound marketing campaign started. Does this mean the buyer persona…


Inbound Marketing Hack: Harnessing Negative Feedback to Build Negative Buyer Personas

When you speak to your customers and ask them for feedback on your product, service, website or brand, do they always give you positive feedback? Not…


Inbound Marketing Fails: 5 Buyer Persona Pitfalls Your Sales & Marketing Teams May Fall Into

As you develop your inbound marketing campaigns, you will first need to figure out who your customers are, who do you plan on targeting and the end-goals…