---
title: clickTRUE Digital Marketing Blog | Jackie Lee
description: "Jackie Lee is the CEO of clickTRUE Group and has a following of 12,000+ business connections on Linkedin. He was also the CEO and Founder of Hardware Zone (HWZ) since 1998. During his term, he has founded HardwareZone.com which is the No.1 Technology portal and HWM (HardwareMAG.com) which is a Leading Technology Monthly magazine in SE Asia. HWZ was then acquired by SGX Mainboard-listed Singapore Press Holdings in 2006. He continued to run as CEO and as a part of SPH Magazines Senior Management to Dec 2010.\n
\n20 years of experience gained from managing digital and magazines businesses across 5 markets - Singapore, Malaysia, Indonesia, Philippines, Thailand and China. Jackie went on to further develop his interest on the performance marketing arena and started clickTRUE as a digital growth agency in SE Asia.\n
\nclickTRUE Pte Ltd is the 1st company in SE Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner and also the 1st Yahoo! Platinum Search Marketing Agency in SE Asia. He successfully leads a management buyout of clickTRUE in Dec 2010 and started an investment holdings, Kyosei Ventures focusing on the Interactive Digital Media Marketing, Digital Conversion Optimizations and Analytics sectors.\n
"
---
[](https://www.clicktrue.biz/)
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✕
# clickTRUE Digital Marketing Blog
- [Home](https://www.net2phone.com/)
- clickTRUE Digital Marketing Blog
## Jackie Lee
Jackie Lee is the CEO of clickTRUE Group and has a following of 12,000+ business connections on Linkedin. He was also the CEO and Founder of Hardware Zone (HWZ) since 1998. During his term, he has founded HardwareZone.com which is the No.1 Technology portal and HWM (HardwareMAG.com) which is a Leading Technology Monthly magazine in SE Asia. HWZ was then acquired by SGX Mainboard-listed Singapore Press Holdings in 2006. He continued to run as CEO and as a part of SPH Magazines Senior Management to Dec 2010.
20 years of experience gained from managing digital and magazines businesses across 5 markets - Singapore, Malaysia, Indonesia, Philippines, Thailand and China. Jackie went on to further develop his interest on the performance marketing arena and started clickTRUE as a digital growth agency in SE Asia.
clickTRUE Pte Ltd is the 1st company in SE Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner and also the 1st Yahoo! Platinum Search Marketing Agency in SE Asia. He successfully leads a management buyout of clickTRUE in Dec 2010 and started an investment holdings, Kyosei Ventures focusing on the Interactive Digital Media Marketing, Digital Conversion Optimizations and Analytics sectors.
Find me on:
### Recent Posts
## [ clickTRUE is Platinum HubSpot Partner & appointed to Partner Advisory Council in 2021](https://blog.clicktrue.biz/blog/clicktrue-is-platinum-hubspot-partner-appointed-to-hubspots-partner-advisory-council)
March 3, 2021
[Jackie Lee](https://blog.clicktrue.biz/blog/author/jackie-lee)
[Awards and Accreditations](https://blog.clicktrue.biz/blog/tag/awards-and-accreditations)
After 2 Years and 5 months as a HubSpot Partner, we are honoured that clickTRUE has been invited to join a select group of agency business leaders to form…
## [ What to say when you get asked what you do at clickTRUE](https://blog.clicktrue.biz/blog/what-to-say-when-you-get-asked-what-you-do-at-clicktrue)
June 3, 2019
[Jackie Lee](https://blog.clicktrue.biz/blog/author/jackie-lee)
[Culture](https://blog.clicktrue.biz/blog/tag/culture)
Hear it directly from the CEO. I talk about What is clickTRUE and Why we do What we do.
## [ The Marketing & Sales Leads Conflict on "What is a Lead?"](https://blog.clicktrue.biz/blog/the-marketing-sales-leads-conflict-of-what-is-a-lead-mql-sql)
March 13, 2019
[Jackie Lee](https://blog.clicktrue.biz/blog/author/jackie-lee)
[Marketing Leads](https://blog.clicktrue.biz/blog/tag/marketing-leads), [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation)
The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.
## [ Write Better Marketing Copy: Talk About The Hole, Not the Drill](https://blog.clicktrue.biz/blog/better-marketing-talk-about-the-hole-not-the-drill)
February 18, 2019
[Jackie Lee](https://blog.clicktrue.biz/blog/author/jackie-lee)
[Copywriting](https://blog.clicktrue.biz/blog/tag/copywriting), [Digital Marketing](https://blog.clicktrue.biz/blog/tag/digital-marketing), [Lead Generation](https://blog.clicktrue.biz/blog/tag/lead-generation)
*“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt*
[1](https://blog.clicktrue.biz/blog/author/jackie-lee/page/1)
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- Content Strategy
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### EXECUTION
- [Paid Search and Social (PPC Ads)](https://page.clicktrue.biz/pay-per-click-ppc-online-advertising-agency)
- [Lead Generation](https://www.clicktrue.biz/lead-generation/)
- [SEO for B2B and Higher Edu](https://page.clicktrue.biz/seo-service-for-b2b-higher-edu)
- [Content Marketing](https://page.clicktrue.biz/pricing-service-plans)
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- Account Based Marketing (ABM) Tools
### KNOWLEDGE BASE
- [Blog](https://blog.clicktrue.biz/blog)
- [Guides](https://page.clicktrue.biz/guides)
- [Case Studies](https://www.clicktrue.biz/online-marketing-solutions/case-studies/)
### ROLES
- CEO & CMO
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- Revenue Operations
### ABOUT CLICKTRUE
- [Company](https://www.clicktrue.biz/company/)
- [Management Team](https://www.clicktrue.biz/company/management-team/)
- [We're Hiring](http://careers.clicktrue.biz/)
### INDUSTRIES
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### KEEP IN TOUCH
[30 Min Consult](https://page.clicktrue.biz/contact-us)
[Our Office](https://www.clicktrue.biz/contact-us/clicktrue-office/)
**Contact Us:**
[ hello@clicktrue.biz](mailto:hello@clicktrue.biz) | [+65 6950 3366](tel:+6569503366) [](https://wa.me/6569503366)
[ info.my@clicktrue.biz](mailto:info.my@clicktrue.biz) | [+60 3 7733 6099](tel:+60377336099)
[ info.th@clicktrue.biz](mailto:info.th@clicktrue.biz)
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[ info.vn@clicktrue.biz](mailto:info.vn@clicktrue.biz)
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[](http://www.kyoseiventures.com)
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{
"@context" : "https://schema.org",
"@type" : "Organization",
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"@type" : "PostalAddress",
"addressCountry" : "SG",
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