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The Costly Conflict in What is a Lead

The Marketing & Sales Leads Conflict on "What is a Lead?"

Jackie Lee
The biggest source of conflict between marketing and sales typically arises from the question “What is a lead?” And that's no small debate.

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Lighting up the lives of seniors at Bright Hill Evergreen Home

Fiona Ang

Sometimes, we get so caught up in our day-to-day tasks that we completely tune out the people who need our help. In our daily quest to meet deadlines…

Talk About The Hole, Not the Drill

Write Better Marketing Copy: Talk About The Hole, Not the Drill

Jackie Lee

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt

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6 Steps To A Successful Inbound Marketing & Sales after Buyer Persona Building

Adrian Tan

Let’s say you’ve completed your buyer personas and you’re all revving to get your inbound marketing campaign started. Does this mean the buyer persona…

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Inbound Marketing Hack: Harnessing Negative Feedback to Build Negative Buyer Personas

Adrian Tan

When you speak to your customers and ask them for feedback on your product, service, website or brand, do they always give you positive feedback? Not…

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Inbound Marketing Fails: 5 Buyer Persona Pitfalls Your Sales & Marketing Teams May Fall Into

Adrian Tan

As you develop your inbound marketing campaigns, you will first need to figure out who your customers are, who do you plan on targeting and the…

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