Running a performance-driven digital agency for nearly 15 years comes with countless lessons—some uplifting, others painful. The biggest challenge hasn’t always been client campaigns, shifting algorithms, or the rise of AI. Surprisingly, it’s been on the people side: hiring, nurturing, and retaining the right talent.
And here’s the hard truth: the biggest hiring mistakes we’ve made were not because of flawed processes, but because of flawed attitudes.
Skills are teachable. Attitude is not.
We’ve seen hires with strong résumés and polished interviews still fail because they lacked accountability, resilience, or the willingness to improve. Some examples we’ve encountered:
Online, these same individuals may portray themselves as “victims of toxic workplaces.” What doesn’t make it into their posts are the repeated errors, missed responsibilities, or resistance to process that affected client work.
In an agency, every mistake matters:
Every role carries weight because our clients don’t buy effort—they buy results. This is why we hold ourselves and our teams to high standards—because clients deserve nothing less.
To be fair, there are always two sides to the story. From the employee’s perspective, agency life can feel:
These feelings are valid. Agencies are not for everyone. They are high-pressure environments where client results matter more than comfort. What feels like “normal” to us can feel “unreasonable” to someone new.
The real issue is misaligned expectations:
Neither is “wrong” in absolute terms. But in an agency that survives on client performance, the balance cannot tilt away from accountability.
Every mis-hire hurts. It costs time, money, morale, and sometimes client trust. But each one also reinforces valuable lessons:
For context:
This survival is not luck. It’s the result of discipline, accountability, and a refusal to compromise on standards.
With the buzz around AI, some might assume people are becoming less important. The opposite is true.
AI is a tool—powerful, but limited. Agencies still need people to:
A bad hire amplified by AI only magnifies mistakes. A great hire empowered by AI can achieve extraordinary outcomes.
“We don’t lower standards to keep hires—we uphold them to keep clients.”
Our agency isn’t perfect. We make mistakes, and we’re still learning every day. But one truth remains: success is earned, not given.
We don’t owe anyone shortcuts, and the world doesn’t owe us easy wins. What we offer is opportunity—for those with the right attitude, resilience, and drive to deliver results.
That is how we’ve survived for almost 15 years. And that is how we’ll continue building for the next 15.
👉 For Jobseekers: If you’re hungry to grow in a performance-driven environment, explore opportunities on our Careers Page.
👉 For Clients: If you want a partner who values accountability and results, let’s talk. Get in touch with us.