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Google Performance Max

Google Performance Max – Find Out What It Is And When To Use It

If our Account Manager sends you this article, you’ve probably been introduced to Google Performance Max. If this is your first time hearing about it,…

Starting a Career in Digital Marketing? (What You Need to Know)

5 Ways To Generate Content Ideas With Google Trends

5 Ways To Generate Content Ideas With Google Trends

4 Ways to Enhance Your Marketing Strategy with Instagram Reels

4 Ways to Enhance Your Marketing Strategy with Instagram Reels

With TikTok catapulting the success of vertical short-form video content, it’s no surprise that Meta’s taking a jab at stealing the throne.

5 Proven Higher Education Content Marketing Tips to Boost Student Enrolment

5 Proven Higher Education Content Marketing Tips to Boost Student Enrolment

As the content marketing landscape for 2022 becomes increasingly complex, it becomes more challenging for higher education marketing professionals to…

7 Digital Marketing Strategies For Higher Education

7 Digital Marketing Strategies For Higher Education

Colleges collectively spent $2 billion on advertising in 2018 and $2.2 billion in 2019. In fact, institutions spend between $429 and $623 per enrolled…

7 Higher Education Marketing Trends In 2022 & Beyond

The higher education industry has faced several changes in 2021, from pivoting away from traditional in-person events to virtual events and embracing…

5 Higher Education PPC Hacks To Boost Enrolment

5 Higher Education PPC Hacks To Boost Enrolment

As the higher education landscape becomes increasingly competitive, colleges and universities worldwide are struggling to get noticed by potential…

5 Ways to Engage Your Student Community

Humans are social creatures but with everything moving online, how do we maintain normalcy?

The pandemic has upended familiar social connections between…

7 Higher Education Marketing Strategies to Boost Student Recruitment

Thanks to COVID-19, the number of physical touchpoints between higher education institutions and their prospective students has decreased drastically.

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